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July 21, 2020

Brazilian meat giants Marfrig and Minerva deny merger talks

Meatpacking heavyweights Marfrig Global Foods and Minerva Foods have commented on press speculation in their home market of Brazil that they have opened merger talks.

By Leonie Barrie

Meatpacking heavyweights Marfrig Global Foods and Minerva Foods have denied press speculation in their home market of Brazil that they have opened merger talks.

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In a brief statement issued to the Brazilian stock exchange in after-hours trading last night (20 July), the companies said there is no truth in a report published on the website Exame.com under the headline ‘Marfrig and Minerva started dating before the pandemic’.

Marfrig said in the announcement to shareholders and the market: “In response to the terms of such [an] article, the company and its controller come forward to inform that the content exposed is totally untrue and that there is no negotiation on the matter with the company Minerva.”

Minerva told the stock exchange it “vehemently denies the existence of any on-going negotiation about a possible merger with Marfrig Global Foods”.

The denials will damp speculation about any deal between Marfrig and Minerva but possible mergers between Brazil’s meat giants have been making the news for some time.

This time last year, merger talks between and Marfrig and fellow Brazilian meat processor BRF ended without a deal following discussions that started two months earlier.

But BRF has indicated that it is still interested in a merger with another global meat player.

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Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
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