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March 13, 2020

Bel Group continues plant-based push with All in Foods deal

French cheese heavyweight Bel Group has continued with its strategy of diversifying into healthier, on-trend categories via a deal to buy a local plant-based start-up.

By Leonie Barrie

Cheese heavyweight Bel Group has continued with its strategy of diversifying into healthier, on-trend categories by agreeing to acquire local plant-based start-up All in Foods.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
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The France-based Laughing Cow, Leerdammer and Babybel brands owner will become the majority shareholder with an 80% stake, while the All in Foods’ founding family will own the remainder. Financial details have not been disclosed.

Bel said the acquisition is in line with its strategy unveiled in 2015 aimed at expanding the company’s activities beyond cheese products to become a major player in the healthy snack market, focusing on dairy, fruit and plant-based products.

It has already acquired Morocco-based Safilait, a dairy producer, and Mom, the maker of the Materne, GoGo squeez and Montblanc brands.

And just last month Bel announced it had invested in Yofix Probiotics, the Israel-based dairy-free yogurt start-up.

Founded in 2013 by the Jouault family, All in Foods is based in Saint-Nazaire. It makes plant-based alternatives to cheese, as well as plant-based sauces, under the Nature & Moi brand. Its products are sold in hypermarkets and supermarkets and also into the foodservice channel, and on a white-label basis in France and internationally.

Bel said the deal will help speed up the development of plant-based products across its own brand portfolio.

Antoine Fievet, chairman and CEO of the Bel Group, said: “The Bel Group has enhanced its entry into the plant-based era and confirms its strong ambitions. We continue to diversify our product offering to meet new consumer expectations, and we are guided by our mission to champion healthier and responsible food for all. 

“We believe in the excellence and potential that All in Foods has to offer, to meet the challenge for more sustainable food.”

Bertrand Jouault, All in Foods’ founder, said: “The All In Foods story is one of passion and family. We share common values with the Bel Group and the belief that plant-based foods offer enormous possibilities for our food of tomorrow.”

Read: Why cheese giant Bel sees opportunities in plants

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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