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January 25, 2021

Jensen Meat to build dedicated plant-based facility in California

Jensen Meat Co., a US beef processor, is expanding its production capabilities in the meat-free area following an acquisition in 2019.

By Dean Best

Jensen Meat Co., a US beef processor, has broken ground on a dedicated facility for meat-alternative products due to be operational in April.

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Privately-owned Jensen, founded in 1958 by Reggie Jensen, produces a range of ground real beef products sold into retailers and the out-of-home sector throughout the US.

Last year, the owners of Jensen Meat Co., Gregg and Jeff Hamann, acquired a controlling interest in Before the Butcher, a business manufacturing plant-based meat and poultry, including patties and sausage, also located in California.

Before the Butcher also supplies the retail and foodservice channels.

Jensen's brands include Fat Burger, Great Value, Kroger, Sam's Choice and Sysco. Last year, the company invested US$9m to expand its Otay Mesa facility into a 150,000 square-foot plant, creating 50 jobs. 

Abel Olivera, Jensen's chief executive, said: "With sixty years' experience, Jensen Meat has perfected how to process and pack quality ground beef. We now want to leverage our world-class knowledge to create a cost-effective process for producing plant-based products." 

just-food has contacted Jensen for details of the investment in the new site and also clarification of how many plants the business now runs and owns.

Related Companies

Free Report
img

Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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