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January 18, 2021

UAE’s Al Islami Foods makes first foray into plant-based meat

Middle East manufacturer Al Islami Foods has announced its move into a new category, following increased demand from consumers.

By Leonie Barrie

Middle East manufacturer Al Islami Foods has made its meat-free debut with the launch of a plant-based burger.

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The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
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The United Arab Emirates-based company, one of the largest frozen food companies in the region, said it has launched the product in response to the growing appetite for healthier vegan options and in time for Veganuary, a global campaign that encourages people to try a plant-based diet in the New Year. 

Al Islami’s plant-based burger is made using sunflower protein, fava beans and peas.

It is the first in a series of plant-based products the company intends to roll out and will be available at major Co-op stores in the UAE followed by other supermarket and hypermarket groups. 

The company said there are also plans to sell the product in the foodservice channel through partnership deals with hotels, restaurants, and cafés and to export the burger to other regional markets.

Shahid Khan, CEO of Al Islami Foods, said: “It took our team eight months to research, test and develop this product and we are proud to have created one of the healthiest and best-tasting vegan burgers in the market today,

“Al Islami Foods has a long history spanning five decades of providing premium frozen food to consumers. Producing a plant-based product across our supply chain was the logical next step to bringing new value to this category.”

Halal products manufacturer Al Islami Foods dates back to 1970. Its frozen product range numbers more than 100 and includes burgers, chicken nuggets, French fries and frankfurters.

The company employs more than 400 people and has a manufacturing facility in the Al Hamriyah Free zone in the UAE.

See just-food’s guide: Eyeing alternatives – meat companies with a stake in meat-free or cell-based meat

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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