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April 15, 2019

Nestle’s Garden Gourmet veggie brand withdrawn from UK sale

Nestle has confirmed it is no longer selling a range of vegetarian products in the UK as it "explores other options".

By Dean Best

Nestlé has confirmed it is no longer selling a Garden Gourmet range of vegetarian products in the UK as it “explores other options”.

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The world’s largest food maker launched its Garden Gourmet line of burgers, snacks and meals in the UK last spring, with Sainsbury’s and Ocado taking on the products from the end of May.

A spokesperson for Nestlé’s business in the UK and Ireland said: “We believe that a more plant-based diet is the future and one of our strategic priorities is to expand our vegetarian and flexitarian choices. Garden Gourmet products are still part of our UK and Irish out-of-home offering through our Nestlé Professional business while, in retail, we are now exploring our options in the plant-based market following the initial trial of Garden Gourmet in UK supermarkets.”

Earlier this month, Nestlé announced the launch of the Incredible burger under the Garden Gourmet brand in more than half a dozen markets in mainland Europe.

The Incredible Burger from Garden Gourmet will initially be rolled out in Austria, Belgium, Denmark, Finland, Germany, the Netherlands, Norway and Sweden this month.

Meanwhile, Sweet Earth, the US-based vegetarian business Nestlé acquired in 2017, will introduce its meat-free Awesome Burger in the autumn.

Wayne England, the head of Nestlé’s food business, announcing the news on the burgers, said: “These new burgers don’t compromise on flavour, texture and cooking experience. They underline Nestlé’s increased focus on tasty, authentic plant-based food. We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets.” 

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Free Whitepaper
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What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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