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July 7, 2021

Bakery group Europastry launches start-up accelerator

The Spain-based business claims the project is the first in the bakery sector.

Spain-based bakery products supplier Europastry has launched a global start-up accelerator programme.

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The project, dubbed Baking for the Future, is being run through Cereal, Europastry’s research unit in Barcelona, and has a key focus on sustainability.

Europastry claims the accelerator is the first in the bakery sector and aims to “build an open innovation model for the company”, which produces breads, sweet pastries, pizza, pies and dough.

Applicants have until 5 September to register for the six-month programme and will be assessed by an evaluation committee, with five slots open. The first round will kick-off on 26 September. Six months later, the successful start-ups can pitch their wares to a network of private investors and “highly qualified experts”.

“The aim is to support start-ups from all over the world to develop their products, test them in the market and create new business models,” Europastry said in a statement.

“With this open innovation model, Cereal focuses on breaking environmental barriers through more sustainable packaging, reuse of leftovers and recycling; improving the consumer experience through new business models; and new solutions to improve the quality of bakery products and consumer health.”

Europastry added it is seeking to attract applicants with health and technology considerations in mind, such as addressing food intolerances and eliminating or reducing trans fats and sugar.

The chosen start-ups will have access to tailor-made work sessions, mentoring with the Cereal team in R&D, commercialisation and marketing, and will have the opportunity to test and produce their products using in-house technologies and capabilities.

Cereal was launched in 2016, where “bakers, confectioners, engineers, chemists, and nutritionists join forces to cater to the demands and new trends that arise in the market”, Europastry explained.

Europastry was founded in 1987 and has 22 production plants supplying more than 70 countries. It registered a turnover last year of EUR686m (US$810.9m).

Just Food’s Guide: Hatching new ideas – Big Food’s incubator and accelerator programmes

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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